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  • Monroe Tractor hires Adam Krenning as Service Manager for their Batavia location.

    Adam Krenning – Service Manager

    Adam's life-time involvement with farming and agricultural education roles make him a perfect asset to Batavia’s already successful service department.

    Adam, born and raised in Albion, New York on the family 300 Sow farrow to finish Hog farm, and 200-acre apple farm, provides him with a true sense of urgency that will benefit Monroe Tractor and customers. In 1999, Adam worked in Albion Central Schools, where he taught several courses from Agriculture Science, Veterinary Science, Field to Table, and several others. He was also the Future Farmers of America advisor, where he grew the program from a single digit to as high as 120 student membership.

    “I have been around agriculture my entire life and have met and interacted with several farmers during my career working on-the-farm, teaching, coaching, and a member of the NY Farm Bureau. Our local farmers have been very supportive of me and my career path. Now I am fortunate to be in a position where I can give back to the community with the same support that has been have given to me,” said Adam.

    “I am super excited to be working with an amazing team of highly-trained technicians and supporting their needs.”

    “With over 20 years of educational experience, we are confident Adam will be instrumental in putting together a solid industry-leading training plan to add to an already robust knowledge base. He comes with the same philosophy as our technicians and fellow employees, to strive for excellence on every job. We are excited to have Adam join our team. His drive to win, as he did as a sports coach, will translate to overall improvements and lead to superior customer experiences,” said Tom Lewis, Branch Manager, Batavia.

    With 15 locations across New York State, Massachusetts, Rhode Island, Connecticut, and Vermont, Monroe Tractor agriculture locations offer a full line of Case IH, CLAAS, and CASE construction equipment, Kuhn, Husky, H&S, J&M, Chandler, Precision Farming products to keep you on track, and many other product brands to keep you in the field.

  • Monroe Tractor Names Mike Hendy Branch Manager for New Haven and Derby Vermont locations.

    Henrietta, NY - At Monroe Tractor our promise to our customers is “we are here to keep you doing your job.” We strive to bring the best products and the best in customer service, which is why we are excited to announce Mike Hendy as Branch Manager for the Vermont locations. Mike will be responsible for managing and communicating expectations in all areas of Monroe Tractor’s Vermont locations and providing customer support to the entire state as well as, northeastern New York and western New Hampshire.

    Mike Hendy – Branch Manager, Vermont
    Mike brings over 30 years of experience working at his family’s agriculture equipment dealership. There, he held several positions, culminating as a Principal Stakeholder/General Manager overseeing end-to-end business processes and decisions.

    Mike is now looking forward to his new position as Branch Manager to lead and mentor his Vermont team with branch goals and objectives, while fostering a culture that produces exceptional customer service.

    “Although the challenge will be significant, I am looking forward to growing the Vermont branches into a preferred equipment supplier.” “My ultimate goal is to meet and exceed the needs and expectations of our customers as well as our Vermont team,” said Mike.
    “We are very pleased that we attracted a leader like Mike. His extensive experience in Vermont's agriculture market and his well-established reputation puts Monroe Tractor in a very advantageous position in this highly competitive market." “We are confident that Mike will be an excellent match for the position and a strong asset to Monroe Tractor,” said Greg Downing, Director of Operations.

    With 15 locations across New York State, Vermont, Massachusetts, and Connecticut, Monroe Tractor offers a full line of CLAAS equipment as well as Oxbo, Case IH, Degelman, Salford tillage and application equipment, Rhino AG mowers, Husky, Meyer, Fliegel and Penta manure spreaders, and Fliegel forage trailers, and Penta mixers, Chandler fertilizer spreaders, J&M grain carts, Liebrecht tile plows, Drago and Geringhoff corn heads, and several precision product brands to keep you productive.





  • New H&S HYDRA-PUSH Manure Spreaders Now Available

    Four new models of HYDRA-PUSH Manure Spreaders from H&S Manufacturing in Marshfield Wisconsin are now available. The 425 and 550 bushel models are available with a horizontal beater, or a rear bottom drive gearbox vertical beater with an overrunning clutch. All models have a hydraulic push-off system with two independent hydraulic push cylinders that sequence to reduce push-off forces for fast unloading of material. Other features include a solid virgin grade poly floor and sides, hydraulic endgate, a poly bump rail, constant velocity PTO, and a choice of clevis or bullnose hitch. Options include a manual or electric adjust hydraulic variable speed pusher and a fit-around screen extension for vertical beater models.

    For more information on the new H&S 4200 Series HYDRA-PUSH Manure Spreaders, contact H&S Manufacturing in Marshfield Wisconsin at 715.387.3414, or on the web at www.hsmfgco.com.

  • Atlantic Tractor of Mechanicsville Open for Business

    Clayton, DE, March 22, 2021 – Atlantic Tractor of Mechanicsville has officially opened its doors for business at 28155 Three Notch Road, just off of Route 5.

    Atlantic Tractor of Mechanicsville will provide agricultural, homeowner and compact construction equipment solutions from John Deere, Frontier and Honda to the southern Maryland area. “We are ecstatic to now be the official John Deere dealer in this area,” Atlantic Tractor CEO, Mel Goldsmith stated. ”For years now, Atlantic Tractor has been serving many of the agricultural customers in southern Maryland, so when the opportunity presented itself to also support the local homeowners, commercial landscapers and construction businesses with equipment, parts and service solutions, we were happy to step up to the plate. We look forward to working with the southern Maryland communities and providing them with both quality equipment and exceptional customer service.”

    Since November of 2020, Atlantic Tractor has been renovating what was formally Mechanicsville Building Supply. Both internal and external modifications have been made to the main building to transform it to the latest Atlantic Tractor and John Deere standards.  Other structures on the property will continue renovations throughout the first half of 2021.

    Atlantic Tractor, LLC, the MidAtlantic’s largest John Deere Dealership, is a multi-store dealership with locations throughout Maryland and Delaware as well as southeastern Pennsylvania. Atlantic Tractor offers new and used lawn and garden, commercial, compact construction and agricultural equipment.

  • Monroe Tractor Celebrates 70 Years and Still Growing

    March 18, 2021 - Henrietta, NY

    It all started in May of 1951 in a 30 x 40-foot cinder block building in Henrietta New York. When Monroe Tractor’s founder, Henry Hansen and wife Dorothy opened the doors to their family’s Case agriculture dealership they had a mission – “Where courtesy dwells, service excels,” and Henry’s vision for the company “If you take care of the customer, the business will grow.”

    Henry built his customer relationships on trust and adapting to a changing world for long-term survival. In Monroe’s case, Henry was a pioneer in what today is a major business – rental! “I don’t know if they even rented cars back then,” said Henry. He continued, “We started with one piece of equipment that we rented so we had to make sure it ran.” Soon after, 11 new machines were purchased. He stuck his neck out to do it, but it turned out to be a good thing. It was quite a rental business then. We were the only ones renting at that time. The concept was a success that quickly led to increased competition for both rental and permanent business.

    Monroe is a company that has remained family-owned and operated and continues to grow today across New York state, Massachusetts, Rhode Island, Connecticut, and Vermont!

    What started the business as an agriculture dealership soon led to acquiring Case construction equipment when a Pippin backhoe and loader was attached to a Case tractor in 1956. This machine became the most versatile combination of all diggers, from digging, shoveling, loading, backfilling, rock drilling to cleaning catch basins, it did it all.  And in 1963 the Case construction line was added, just in time for the 1965 suburban housing development, where Monroe saw substantial growth in its construction equipment division.

    After graduating from Kent University and engaged to be married, ready to settle down, Henry’s daughter Janet Felosky joined the company in 1972 working as a parts technician, then as a credit assistant and on to credit manager for several years.

    In 1973 the agriculture portion of the business moved to rural Batavia and Canandaigua. While these 2 stores were successfully opened, the Henrietta store was restructured to support the construction and government agency markets. In 1983 the second construction equipment location opened in Buffalo, New York followed by the third in Syracuse, New York in 1986. In 1988 the third agriculture store opened in Adams Center New York, making it a 6-location operation – 3 construction locations and 3 agriculture locations.

    Monroe Tractor in 1999

    In 1990 Henry saw the talent and interest in his daughter Janet. She had earned his trust throughout the company and followed the same vision as he had done since 1951 and announced Janet as President of Monroe Tractor. Knowing that the Henrietta store was in dire need of renovations, in December 1999 the Henrietta store and corporate headquarters moved to a new building up the road to better support its customers.

    In 2001, Janet’s son, Chris Felosky joined the family business where he served as a sales representative for five years. After gaining sales experience, Chris was named the product support manager of Monroe Tractor. Here, he developed a new department and new focus for all Monroe Tractor locations – the ability for Monroe Tractor to produce the parts and service solutions their customer’s needed, regardless of the brand equipment they owned. Chris next took on the role of corporate Parts and Service Manager for both the Ag and Ce stores. In 2016, he accepted the role of the agriculture division’s General Manager. “I have a tremendous appreciation for the way that I have been brought into this business with an opportunity to see all aspects of the company’s inner workings,” Chris said. “I will always treasure the words of wisdom that were imparted to me by my grandfather and I look forward to the continued guidance and direction from my mother.”

    Monroe Tractor Family

    More expansion came in 2008 when Randall Hansen of S.C. Hansen made plans to retire. Nothing could be more appropriate than keeping S.C. Hansen, which was founded by Henry’s brother Stewart, in the family. “The merging of two family-owned and operated businesses, with a combined 118 years of industry experience, had a positive impact for all who have equipment needs,” Janet Felosky stated. This acquisition expanded Monroe Tractor into Albany, Elmira, Binghamton, and Hornell, New York. In December 2017, Monroe combined the Elmira and Hornell stores at a newly built facility in Campbell, New York where they support both the agriculture and construction markets.

    Janet’s daughter, Laura Wilkas, joined the company in 2011 and took the role of Marketing Director. She successfully re-branded Monroe Tractor and continues today working with the 13 branches building the culture, company values, and the Monroe Tractor brand. “My grandfather built relationships and maintained them. It isn’t much different than how we do it now, and that is through having good people who genuinely care about the customer,” explained Wilkas.

    2013 Janet takes over the CEO role from her father to allow him to step aside.

    In October of 2014, Henry Hansen passed away at the age of 94. He is still missed today by all who had the pleasure of knowing him, a man of his word. They remember his big heart, kind nature, and contagious smile. He was an outdoorsman, philanthropist, and family man. His vision and values for the company remain in place today through daughter Janet – CEO, grandson Chris Felosky – President, and granddaughter Laura Wilkas – Marketing Director.

    In 2019 Janet passes the torch to the next generation, announcing her son Chris Felosky as President. Chris had been preparing for this position since he shared his desire and interest in the business and carries on with the same philosophy he learned from his mother and grandfather, “Take care of the customer and the company will grow. “With his energy and passion for the business Chris will lead with his leadership team through the next period of growth providing support for the branches”, said Janet.

    Monroe is backed by the reputation and performance of the Case, Case IH, Wirtgen Group, LeeBoy, Screen Machine, Claas, Kuhn Krause, and several more brand name equipment. It also offers a broad inventory of OEM and aftermarket parts at affordable prices. It has a team of knowledgeable service techs that provide in-shop service, responsive emergency service, and field service with trucks that can make in-shop equipment repairs on-site. It has built an unmatched precision farming and machine control team to fit most brands of equipment and provide support to all customers regardless of the brand equipment they own.

    Monroe Tractor has also developed relationships with local educational institutions at various levels of study. They educate students about the array of career opportunities with the company and support interns that have transitioned to be some of its valued employees.

    July 2017 Monroe Tractor makes its presence in New England. Case Corporation approached them to purchase Case of New England in Shrewsbury, Massachusetts which was then relocated to Worcester, Massachusetts to offer a more centralized location. A complete store remodel now provides better support and service to customers in the entire state of Massachusetts. The Hartford, Connecticut location opened shortly after, now Connecticut’s only Case dealer that also serves Rhode Island. As this was happening, the agriculture division entered into Vermont where they provide support for the CLAAS product line.

    You can count on Monroe to provide its employees with the necessary tools, training, and equipment to guarantee they have what it takes to deliver on the company’s brand promise, “We’re there to keep you doing your job,” said Wilkas. “We try to make sure that our customers are comfortable in every department while doing business with us. How we build relationships and maintain them now isn’t much different from how relationships were built by my grandfather, and that’s through having good people who care about the customer,” Wilkas added.

    The entire Monroe Tractor team, at all 13 locations, looks forward with great anticipation to guiding Monroe Tractor into its next seventy years of growth. “Thank you to our customers for giving us that opportunity,” said Chris Felosky and Laura Wilkas.