About Us


James River Equipment is proud to be your John Deere Dealer. We are committed to delivering the best solutions for your projects and will work to support you with integrity and respect. Our goal is to provide you with innovative solutions for your home, farm, or business.

The history of James River Equipment dates back to 1926 when Rudolph Romer, great grandfather of Mark Romer, our current president, opened a John Deere dealership in Holly, Colorado. Rudolph’s dealership was able to prosper despite the depression primarily due to its commitment to the customers. The foundation for offering quality products and supporting them with exceptional customer service was established and expanded eastward in 1977 when the Romer family purchased a dealership in Virginia, begetting James River Equipment.

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James River Equipment

11053 Leadbetter Rd., Ashland, VA 23005

Michael Board